Talk about the rise of emotional design in UX. The importance of it.
Outline all sections and talking points that you aim to cover.
Ultimately state your goal for this dissertation.
Explain what emotional design is and how it works with shaping user experience.
Psychological and design theories. How users form emotional connections with products.
Don Norman: Emotional Design.
3 case studies for the 3 levels of design. 3 products that do this.
How emotions influence decision making and engagement.
Emotions are a necessary part of cognition.
(PDF) The Impact of Emotional Design in UX
Norman suggests that there are three levels of design. talk about each.
Norman argues that successful designs should consider and address all three levels of the emotional design model.